Grattacielo Pirelli
Milan, Italy
Gio Ponti, 1954
Master of a lightness few others have achieved, Gio Ponti designed the Lama handle in 1954 for the Pirelli Skyscraper. An example of the genial consistency of one of the greats of Italian architecture, from micro to macro projects.
Lama expresses a new approach to the way a handle is designed. It is the hand, and its gestures, that must adapt to a purpose-driven object of a given shape.
